Creating Your Web Pages

Web site Basics – A Primer for Hispanic Small Businesses

Content

• What is a Web site?
• Why do I Need a Web site?
• Hispanic Business Web site Examples
• Web site Basics
• What to Include in your site
• Domain Name / Web Hosting
• Options for Setting up a Web site
• Traditional Web site
• Design it Yourself
• Hire someone to do it for you
• Selling online
• Auctions (eBay)
• Online Storefronts
• Experimenting with Free Web Pages

What is a Web site?

• A Web site is a communication tool that allows people to share information.
• For your business, it can serve as an electronic brochure that is available 24 hours a day 7 days a week!

Why do I need a Web site? What are the benefits?

• The main benefit of having a Web site is that your business can be found by anyone on the internet.
• More people today search for businesses on the Internet than use the Yellow Pages!

Why do I need a Web site?

• The Internet is THE place where today’s customers go to look for information.
• A Web site gives your businesses visibility and credibility.
• Some Web sites can even be set up to take orders while your store is closed!

Why do I need a Web site?

• Regardless of your business, you want to be able to provide enhanced customer service that will give you a competitive edge in the market place.
• A Web site can give you that competitive edge!

Why do I need a Web site?

• Cost Savings For You
• Companies that provide services (catering to individuals/businesses) can benefit greatly by having their own web-site.
• Provide information about what you do.
• Provide information about your experience.
• Save time answering questions!
• A Web site is one of the most cost-effective forms of advertising.