Creating Your Web Pages


Why is having a Web site important for a Hispanic small business?



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Why is having a Web site important for a Hispanic small business?

  • As of February 2007, the Hispanic online market was BIG: 16.3 million.
  • The Hispanic online market has sustained strong growth: more than 1.6 million new users between February 2006 and February 2007.
  • It has been classified as an “upscale, mass market”: Online Hispanics are…
    • More affluent
    • More educated
    • More acculturated than the aggregate Hispanic population
    • This may indicate online Hispanics are more prone to shop because they are economically well-off.

Web sites are often the 1st point of contact for your business

  • What kind of a first impression do you want to give?
  • Often Web sites…
    • have poor navigation
    • overpower the actual message that is trying to be delivered
    • look as though they were created by an amateur.
  • A “bad” Web site will make potential customers question your business.

What makes a poor first impression?

  • “Traditional” advertising:
    • Forms that are photocopied to the point of un-readability
    • Brochures that were obviously quickly created in black and white and copied many times on standard copy paper
    • Business cards that have perforations around the edges
  • Web sites:
    • Poor quality pictures
    • Links that don’t work
    • Difficult to find information
  • This is not the image you want to give to your customers.

How the Web works

  • The address you type in to get a Web page is known as the URL (Uniform Resource Locator).
    • http://www.hispanicbusiness.com/magazine/
  • The URL is composed of 3 parts
    • The Protocol
      • http://
    • The Domain Name
      • www.hispanicbusiness.com
    • The Pathname
      • /magazine
  • A Web page is written in a special code called HTML (hyper-text markup language)

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