Corporate Culture

Corporate Culture

Corporate Culture

• The beliefs and values shared by people who work in an organisation
• How people behave with each other
• How people behave with customers/clients
• How people view their relationship with stakeholders
• People’s responses to energy use, community involvement, absence, work ethic, etc.
• How the organisation behaves to its employees – training, professional development, etc.

Corporate Culture

• May be driven by:
• Vision – where the organisation wants to go in the future
• Mission Statement – summary of the beliefs of the organisation and where it is now

Corporate Culture

• May be reflected in:
• Attitude and behaviour of the leadership
• Attitude to the role of individuals in the workplace – open plan offices, team based working, etc.
• Logo of the organisation
• The image it presents to the outside world
• Its attitude to change

LEVELS OF PLANNING

STRATEGIC
Deciding on objectives of the organization, changes in these objectives, resources used to attain objectives, and policies to govern the acquisition and disposition of these resources.
TACTICAL
Ensuring that the resources are obtained and used effectively and efficiently in the accomplishment of the organization’s objectives.
OPERATIONAL
Ensuring that specific tasks are carried out effectively and efficiently

The SWOT ANALYSIS

This involves looking at the internal strengths and weaknesses of a business and the opportunities and threats.

STRENGTHS: These are things that the business and its staff do which:

• They are effective at.
• They are well known for.
• Make money
• Generate business and reputation
• Lead to confidence in the market.
• Cause customers to come back for repeat business.
• Cause other businesses to try to learn from them.

The SWOT ANALYSIS

WEAKNESSES: These are the things that the business does badly, that it is ineffective at or that it has a poor reputation for. It also includes the factors that cause losses, hardships, disputes, grievances and complaints for a business.

OPPORTUNITIES: These are the directions that the business could profitably take in the future because of its strengths or because of the elimination of its weaknesses. This involves a consideration of the business environment from the widest and most creative standpoint.

THREATS: Threats to a business arise from the activities of competitors and from failing to take opportunities or to build on successes. Threats also come from complacency, a lack of rigour, and from falling profits.

STRENGTHS Current Products are market leaders in some countries in terms of sales and market share. Brand loyalty to product and to corporate identity. Effective promotion Excellent Distribution Network Constant R&D leading to new ideas.	WEAKNESSES Age of life cycle of certain products. Restricted product range could cause problems if sales suddenly fall.
OPPORTUNITIES Expansion into new geographical areas. Development of global brand and marketing. Possible growing demand for soft beverages. Legislation on drinks driving may encourage growth of soft drinks sale. Expansion into new markets.	THREATS Growing competition from supermarket own brands. Increasing competition from competitors bringing out new products. Competition from alcoholic beverages and non-alcoholic beverages. Legislation on ingredients could force changes in production.

SWOT Analysis of A Soft Drink Manufacturer

SWOT Analysis for McDonald’s Restaurant

STRENGTHS Consistent quality and hygiene standards Internationally known brand name. Restaurants in most countries	WEAKNESSES Limited menu range. No variety of décor or food choices in different countries. Staff turnover high, especially among part time staff.
OPPORTUNITIES Potential growth in developing countries such as China. Develop brand name into new ranges or products such as children’s clothing or hotels.	THREATS Environmental concerns regarding waste, e.g., take away food containers. Strength of competitors such as Burger King. Changing consumer taste; e.g. declining popularity of meat products.