Chapter Event Organization Section 1 Organization of Event Operations

Chapter 6. Event Organization

Section 1 Organization of Event Operations

1. Significance of Organization

[Example of setting target and organization size allocation]

Event Target

Audience Goal

Economic ripple effect target

Awareness goal

Participation Satisfaction Goal

Calculation of Activity

Ad Management-0

Directing -00

Information Production-0

Parking Personnel-0

Required activity

TV Ads

Program directing

Produce brochure

Parking lot management

Distribution Division

Marketing-00

Program operation -00 people

Event venue-00 people

Administration -00

Section 1 Organization of Event Operations

1. Significance of Organization

[Event Organization's Target Allocation]

Goal assignment

finance

Money management

Sponsorship

Budget & Revenue

Management

plan

Investigation and

Planning

Strategy establishment

Policy and regulation

decision

Marketing

Marketing plan

market research

Promotion

administration

Legal administration

Goodwill management

Contract and sales

management

Facility and technology

Facility & Equipment

Management

safety management

Communication management

program

Program

configuration

Visitor Activity

operation

Visitor Service

Venue Management

Personel and Organization

Member selection

Education and training

Volunteer Management

Section 1 Organization of Event Operations

2. Type of Event Operations Organization

[Example of Function-oriented Event Organization]

Board of Directors

Organizing Committee

Secretariat

Marketing and PR

Promotional activity

Media PR

Visitor Promotion

Image Management

Sponsor Management

finance

Budget Management

Import and expenditure

management

Fund Flow

Management

Accounting

management

Financial Risk

Management

administration

plan

HR management

Resource Management

Goodwill management

Asset management

operation

Venue Management

Facility & Equipment

Management

Program Management

Ticket Management

Communication

management

Sound lighting technology

safety management

Visitor Service

Accommodation

Management

Transportation business

management

Food & Drink

Management

Public health

management

Event Information

Section 1 Organization of Event Operations

2. Type of Event Operations Organization

[Example of Network Event Organization]

Performance planner

Catering Company

Security company

Accounting firm

Ad agency

Helper

Event organizer

show

Accounting

banquet

security

promotion

Guidance

Non-profit Association Organization

- The organization is often composed of members, and the group that requests the operation of the event in hopes of holding the event and the group that executes it.

2. Types of Event Organizational Organizations

Members (members as event organizers)

Board of Directors

organizing committee

the chairman of an organization

chairman of

operation committee

Event Manager

Event Operations Step

[organization of member participation-oriented events]

Section 1 Organization of Event Operations

3. Major Organization

1) Organizing Committee (= Board of Directors)

-Full responsibility for event organization's mission, vision and strategy performance

-All legal and financial responsibility of the organization's staff, volunteers and the organization's work;

Core institutions that set the future direction of the event, develop goals, specific outcomes desired, set value standards and develop basic policies

Chairman, Advisor, Auditor, Committee

Manage strategic decision-making and the purpose and purpose of holding

Chairman of the Organizing Committee: Establishes strategic plans, establishes operational policies, manages each committee, budgets and expenses, and manages employees

Organizer: Oversee budget, accounting, marketing, law and planning

Section 1 Organization of Event Operations

3. Major Organization

2) Subcommittee (in the form of a standing committee)

Operational Subcommittee: Manages the contents, schedule, and general affairs of the event program

  Finance Division: Performs budgetary plan, funding plan, procurement plan, collection and management of funds, expenses for expenses, financial statements, financial raising, and other financial and accounting tasks.

Facility Division: Facility installation and layout plan of event venue, preparation of various facilities, fixtures, special equipment, installation of bulletin boards, signs, securing of special technical personnel

Social and reception departments: planning, preparing and operating various social events, establishing and preparing transportation plans, and conducting VIP and medical services

  Lodging Division: Responsible for the selection of major hotels, accommodation planning, and other accommodation related tasks

 

Section 1 Organization of Event Operations

3. Major Organization

3) Composition of Secretariat

(Operation method)

-If there is an organization, association, or organization involved in the event, how to run a secretariat centered on that organization.

How to create a secretariat by temporarily hiring new people for specific events.

How to entrust all operations to an event company

Initially, the number of minority -- increasing the number of people --- changed to the maximum number of people including temporary employment during the period.

Section 1 Organization of Event Operations

4. Event Organization

• Festival event organization

adviser

Advisory Board

Organizing Committee

Executive Committee

Secretariat

Appreciation

Planning Division

  Mid- and Long-term Festival

Development Plan

establish

  Festival Planning Plan

In other planning and research

Related matters

Performance, directing division

Program Performance

And progress

Additional events

Host and Assistant

Recruitment, Management

Maintain the order

Other Performances

Business and Administration

Division

Matters related to the operation

of the venue

Facility layout plan

Facility expense plan

Parking lot operation plan

Admission fee collection plan

Other profitable business matters

Public Relations Division

Festival Promotion Plan

Produce various promotional

materials

Recruitment of promotional

materials advertisers

Public information session

Tourism Division

Tourists through travel agencies

Attract plan

Tourist Service

Tourism product development

Finance Division

Festival budget drafting

General affairs, financial matters

Income and expenses

Section 1 Organization of Event Operations

4. Event Organization

2) organize meeting events

Organizing Committee

General Secretariat

Conference Secretariat

Advertising

Accommodation, transport

VIP reception

the director of the

conference room

Registration

Tourist reception

Partner Program

a comprehensive guide

speaker registration

Press registration

Conference entry reception

Slide reception

Audience Intr

directing, proceeding

Society

Simultaneous

interpretation

Operation

Sound, lighting

Enrollment

Exhibition Hall

Showroom

Exhibition hall

repair

Exhibition Secretariat

Progress team

Registration Office

conference room team

Section 1 Organization of Event Operations

4. Event Organization By Discipline

3) Sports event organization

Organizing Committee

chairman of operation committee

Vice-chairman

Event Ceremony

Opening Ceremony

Closing event

Award ceremony

Technology

Records management

Communication

management

MIS

Event place

Public relations

Design, management

Equipment management

Administration

safety

Government related work

Certification Management

promotion

Newsletter

Promotion plan

Ticket Sale

Media management

TV

Print Media

lodgment

Accommodation

Management

Traffic

management

Visitor Service

Player Management

Player protection

Schedule management

Medical services

Protocol

Reception

Interpretation Service

Special Event

Organization and

Personnel

Recruitment

education training

Reward, motivation

Appreciation

vice chairman

Marketing and Sales

Section 1 Organization of Event Operations

4. Event Organization

4) Cultural performance event organization

producer

a production staff

Director

Supervision

Writer

a ticket book

Public relations

department

theater department

Music director

a band of

musicians

choreographer

Dance Company

Actor

technical staff

Designer's

Section 2 Qualification and Leadership of Event Managers

1. Event Manager's Concept

1) Event Manager Concept

2) Work environment of event manager

Sponsor and volunteer

management

Goal and resource

coordination

Resource and organization

checks and management

Event organization

Evaluation of performance

Visitor Management

Event manager

up

outside

Forward

Under

in

backwards

2. Qualification of Event Manager

[Event Manager Has 8 Capabilities]

Sponsored

Marketing

Leadership

Planning ability

Personnel management

administrative capacity

Financial management

directing ability

Ability that event managers must have

2. Qualification and Leadership of Event Managers

1) Planning ability: Requires various experiences and knowledge, challenging thinking, scientific and detailed approach, and creation of fresh ideas.

2) Directing Capability: Ability to run event program, understanding related industries, broad network configuration, and acquiring various technical and operational skills necessary for program operation.

4) Marketing Capabilities: To achieve the target number of visitors or expected participants in the event. Event positioning and promotion skills are required.

5) Human resources management: Selection of members, motivation, and efficient organizational management.

6) Administrative ability: To systematically and legally manage each operation process of the event.

7) Financial Management Capability: Manages revenues and expenses in the operational process to be held within a given budget.

8) Leadership: Good leadership is needed to maintain organizational relationships and relationships with industry employees.

2. Qualification of Event Manager

2. Qualification and Leadership of Event Managers

3. Event Manager and Leadership

[Event Manager's Leadership Type]

Dictator

Authoritarian

Democratic

Public opinion

“Consensus”

Neglect

Laissez-faire

Selectable type according to event property

Types that put an event at risk

Section 3 Event Organization Personnel Management

1. Human Resources

1) Characteristics of event organization personnel management

• Many people are temporarily involved in hosting events.

• Relationships with communities and stakeholders are important in recruiting volunteers.

• In the case of operating personnel, there are many cases of temporary employment.

• Managers often need to collaborate with other organizational members

• Leadership is built on direct interpersonal relationships rather than on human resources.

Section 3 Event Organization Personnel Management

1. Human Resources

2) Personnel Management Plan of Event Organization

[Job description and job description]

Job Analysis

Job Description

Job Specification

responsibility

duty

Technology

knowledge

ability

Section 3 Event Organization Personnel Management

2. Recruitment and Selection

[Recruitment and Selection Stage of Event Organization Members]

Application Submission

judge

interview

Conditioning and

Negotiation

Selection

2) Screening and Selection

-The job applicant's job description and job specification written in the personnel plan are compared to the applicant's actual conditions.

-Interview method is a formal interview (instructed interview) conducted according to a set question item.

-Non-directed interviews that lead to answers with free questions.

-A stress interview that can identify the interviewee's emotion management through aggressive questions

Panel interview using multiple interviewers.

State-of-the-art interviews that induce free discussion between interviewees and compare aggressiveness and superiority.

제 3 절 이벤트조직 인사관리

Recruitment and Selection

Section 3 Event Organization Personnel Management

3. Training and education

1) Adaptation to Organization

Paid employees or volunteers selected through recruitment and screening processes should be able to perform their assigned roles through effective education and training.

-Provide basic data on the organization and events, introduce the office of the event venue, meeting with existing employees, organizational culture and mission • Introduction to the type of work and introduction of the training program.

Section 3 Event Organization Personnel Management

3. Training and education

• the need for education

3) Education method

① Directly by experts in each field at the job

② Education on related work

③ Education of invited external experts

④ Referral training of external organizations

⑤ Participation in event-related international conferences or educational programs

⑥ Internship Program

Section 3 Event Organization Personnel Management

5. Volunteer Management

1) Volunteer Concept

Volunteer is a person who participates in a specific organization and provides his / her own services without expecting remuneration.

2) Volunteer recruitment and motivation

Students from community groups, social, cultural and religious organizations, certain vocational and university students, and affiliated educational institutions run by universities.

The main incentives to participate in the event without pay are social service, the acquisition of honor, social and social exchange, self-fulfillment, meeting intellectual curiosity, and identifying one's ability.

Section 3 Event Organization Personnel Management

5. Volunteer Management

3) Volunteer Management

The difficulties felt by volunteers participating in the event are mainly mental and physical tiredness due to providing intensive labor and time during the event. In other words, it is necessary to take appropriate measures to solve this problem because it is boring and daily simple work or low accomplishment work.