Agritourism: Tools for Promoting your Agribusiness



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Agritourism Promotion Opportunity

Agritourism Promotion Opportunity

Defining Agritourism

  • Agritourism: The practice of touring or visiting agricultural areas to see working farms and often to participate in activities
  • Applies to any food and non-food agricultural, horticultural or agribusiness operations

Agritourism Examples

  • Tours for families, school and groups
  • Day camps and experiential activities
  • PYO/CYO and CSA
  • Agritainment
  • Overnight lodging
  • On farm stand or retail space
  • Special events, educational activities and the list goes on…

2012 Agritourism by Industry Segment

Benefits of Agritourism

  • Additional source of income
  • Builds awareness of your products and farm
  • Helps to educate the public about farming
  • Brings economic opportunities to the surrounding area by attracting the public
  • Can reach multiple generations and customer demographics

Agritourism Costs

  • Really, its up to the Farmer or Owner
    • Farmer sets their cost limits
    • Farmer sets the agenda
    • Farmer determines the admission costs
    • Farmer evaluates what they can afford for promoting

Consider Risk

  • Create a risk management plan
  • Consult legal guidance
  • Review local and state laws
  • Review area of risk
  • Obtain appropriate insurance

Opportunities

  • Industry Partnerships
  • Hotels, Motels, Travel Related
  • Schools/Youth Organizations
  • Sponsorships
  • Statewide Tourism

What Visitors Expect

  • An authentic farm experience
  • An educational experience
  • Excellent customer service
  • Adequate public facilities
  • A safe and accessible environment

Promoting your Agritourism Activities

  • Social Media
  • Advertising
  • Direct Marketing
  • Free Online Tools
  • Press & Travel Agents

Notify the Press & Travel Industry

  • Press Release
  • - Sell the story

    - Who, what, when, where and why

    - Provide contact information

    - Welcome community involvement

Knowing your customers

  • Connecting through Agritourism
  • Keep communications open
  • Provide a way to give feedback
  • Modifying your plan and strategy

Thank you for attention!


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