01 note-taking listening for details Listening 02

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• The sweet smell of success

• Business leaders and success stories

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• Agenda Style

• Warm up

• 01

• note-taking listening for details

• Listening

• 02

• Vocabulary

• 03

• reading for details reading comprehension

• Reading

• 04

• Wrap up

• 05

• matching

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• When you start up a business the followings are all important. With a partner put them in order from the most to the least important.

• financial backing a sense of adventure a business background luck ambition a good marketing strategy good contacts original ideas hardworking dedication

• Discussion

• Listen to a podcast about the cosmetics producer, Estee Lauder and fill in the profile

• Listening and note-taking

Name:	Estee Lauder
1).Born: (when & where)
2). Company founded: (in year)
3). Company’s main products:
4). Sold in ... countries:
5). Current annual turnover:
6). Died:

• Listening for details

• Listen again and mark the sentences T (true), F (false). If they are false, correct them.

1.	Estee was born Josephine Esther Montzer.
2.	Estee’s parents were Bulgarian immigrants.
3.	The first Estee Launder counter was opened at Saks’ on fifth Avenue in 1938.
4.	The company started to sell beauty products for men in the 1960s.
5.	The Estee Lauder Company consists of many well-known names.
6.	The company went public at the end of the twenties century.

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