G L O S S A R Y
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Roadmap
Within the context of business analytics, a defi ned set of staged initiatives that
deliver tactical returns while moving the team toward strategic outcomes.
Scoring Process
A process by which a predefi ned model is applied against new data, creat-
ing a new variable for each record that contains the result of the model. A
common example is calculating the propensity of every customer to churn
within a given time period.
Scoring Table
A table containing new data that is to be fed through a model converted
to a scoring process, the output of which is usually a series of numerically
based recommendations.
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