Wiley & sas business Series



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Big Data, Big Innovation full

   Revolutionary Innovation  
  Improvements that either create a new process or activity or take an exist-
ing process or activity and make it redundant. 


G L O S S A R Y


 215
   Roadmap  
  Within the context of business analytics, a defi ned set of staged initiatives that 
deliver tactical returns while moving the team toward strategic outcomes. 
   Scoring Process  
  A process by which a predefi ned model is applied against new data, creat-
ing a new variable for each record that contains the result of the model. A 
common example is calculating the propensity of every customer to churn 
within a given time period. 
   Scoring Table  
  A table containing new data that is to be fed through a model converted 
to a scoring process, the output of which is usually a series of numerically 
based recommendations. 

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