Wiley & sas business Series

   Segmentation  
  A process by which entities within a population are grouped into segments 
that have common characteristics. This grouping process may be manually, 
algorithmically, or statistically based and will often take into account any-
where from a handful to hundreds of common attributes across all the entities. 
   Segmentation Strategy  
  A strategy that identifi es subgroups within the market and treats these 
groups differently. This targeted treatment can then drive offer relevancy 
and increase offer attractiveness.