Wiley & sas business Series



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Big Data, Big Innovation full

   DEFINING THE VISION 
 This exercise helps the team create a view of what the future could 
look like. This vision will act as a framework to start developing a 
change plan leveraging big data and business analytics. It will act as 
a mobilizing force to consolidate the core team and allow everyone 
to state a common vision and message. And, it will act as a litmus test 
against which initiatives can be examined to confi rm that they will 
move the organization in the right direction. 
 As the facilitator, by the end of this exercise your group should have:
 

  A variety of potential “constraint-free” future states for the 
organization or business unit 
 

 A point from which to start working backward to develop 
potential initiatives and opportunities  
The full exercise should take approximately 1 to 1.5 hours. 

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