Wiley & sas business Series

   Community of Practice  
  An often virtual group intended to distribute knowledge, share experi-
ence, and cross-pollinate best practices across the organization. 
   Competencies  
  Reusable and generalizable skills held by a business analytics team. One 
common example is the ability to build predictive models. 
   Competency Center  
  A centralized group targeted with supporting the organization in particu-
lar competency. Focus areas often vary based on organizational strategy 
and vision. 
   Competitive Advantage  
  A strategic advantage held by one organization that cannot be matched by 
its competitors. This advantage may or may not be sustainable and, if not, 
may eventually be replicated by its competitors. 
   Contagious Churn/Viral Churn  
  A situation where individuals cancel their service because people in their 
network have canceled their service. Common reasons include being 
made aware of better options and “pull-through” by leveraging positive 
network externalities.