Wiley & sas business Series

   Business Analytics  
  The process of leveraging all forms of analytics to achieve business out-
comes through requiring business relevancy, actionable insight, and per-
formance management and value measurement. These business outcomes 
are typically tangible and/or intangible value of interest to the organization. 
   Business Intelligence  
  A broad classifi cation of information systems–based technologies that sup-
port the identifi cation and presentation of insight. Common historical 
usage referred primarily to reporting-focused systems, but usage of the 
term has been broadened by some to include all forms of insight genera-
tion (including exploratory data analysis and predictive analytics).