What is culture? Give information about culture


High vs. Low context styles



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64. High vs. Low context styles
Basically, a high-context style describes a society or subculture consisting of members who have long-term bonds and relationships and know the rules of society almost unconsciously. Very little is stated explicitly and much communication is indirect, which creates problems for an outsider. The Joy Luck Club, about Chinese immigrant families in the United States, has examples of the high context style.
A low-context style describes a society or subculture that has many short-term connections and bonds, which necessitates explicit rules, accessible information, and more straightforward communication
65. Formal and informal communication
In many cases, different communicative situations require different degrees of formality. However, not all cultures have the same social rules, and many films depict the embarrassment or miscommunication that occurs when a person acts informal in a formal setting, or vice versa. For example, in some cultures humor is employed strategically in formal situations to relieve tension, while in other culture such behavior is taboo. Humor is an important element of an American presentation, while German presentations tend to be more sober and factual. The film Gung Hoillustrates differences in formality by portraying an informal and humorous Americanstyle presentation that does not go down well with Japanese businessmen.
68. Materials for teaching culture newspapers and tv.
69. Analyzing materials and activities for teaching intercultural issues american mascot
70. The grammar of culture
The grammar of culture provides a structure which enables us to read cultural events. However, it is also an invention – a map which can guide is. This map must never be mistaken for the real terrain, which is too complex and deep to be mapped too accurately. The grammar is in the form of the first of two pull-outs for ease of reference throughout the book. Then, throughout, when-ever mentioned the items of the grammar are in bold.

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