Urganch davlat universiteti I. S. Abdullayev

Bozor segmentatsiyasi strategiyasi
Marketologlar uchun asosiy e’tibor - bozomi segmentga ajratish 
kerakmi yoki yo‘qmi degan savollar muhokama qilinadi. Kompaniya 
falsafasiga, resurslariga, mahsulot turiga yoki bozor xususiyatlariga 
b o g iiq ravishda, biznes bir-biridan farqlanmagan yondashuv yoki farqli 
yondashuvni rivojlantirishi mumkin. Farqlanmagan yondashuvda, sotuv­
chi segmentatsiyani e ’tiborga olmaydi va xaridorlaming k o ‘p sonli 
ehtiyojlarini qondiradigan mahsulotni ishlab chiqadi. Farqli yondashuv­
da firma bir yoki bir necha bozor segmentlarini maqsad qilib oladi va 
har bir segment uchun alohida takliflar ishlab chiqadi.42
40 In his ofl-cited w ork. 
N ew a n d Im proved: The Story- o f M ass M arketing in A m erica,
Basic 
Books, N.Y. 1990 pp. 4 -1 2 , Richard Tedlow outlines fu st th ree stages: fragm entation, 
un ificatio n and segm entation. In a subsequent work, published three years later, T edlow and his 
co -au th o r thought th at they had seen evidence o f a new trend and ad d ed a fourth era, term ed 
H yper-segm entation (post 1980s); See Tedlow , R.A. and Jones, G ., 
The R ise a n d F all o f M ass
M arketing,
Roufledge, N .Y ., 1993, C hapter 2
41 F ullerton, R „ "Segm entation in Practice: A n O verview o f the E ighteenth and N ineteenth 
C enturies," in Jones. D .G .B . and T adajew ski, M. (eds). 
The R outledge C om panion to M arketing
History,
O xon, R outledge, 2016, p. 94
42 
B u sin ess D ictionary
O nline: http://w w w .businessdictionarv.com /definition undifferentiated- 
m arketing.htm l
142

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7.6.1-jadval
Segmentstsiyaga asosiy strategik yondashuvlar
Segmentlar 
Segmentatsiya 
Sharhlar