Urganch davlat universiteti I. S. Abdullayev


-m odule. SA L E S P O L IC Y .................................................................................................... 230



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I.S. Abdullayev. Marketing. Darslik. 2020. 324 bet. (1)

11-m odule. SA L E S P O L IC Y .................................................................................................... 230
11.1. Trade theory and its developm ent......................................................................... 230
11.2. Factors shaping retail and wholesale trade, intermediary selection and
 
sales network...............................................................................................................233
11.3. Planning activities to accelerate the sale o f merchandising g o o d s 
 
241
11.4. Sales policy and trends in its development....................................................... 245
12-m odule. C O M M U N IC A T IO N P O L IC Y ..........................................................................251
12.1. The role o f communication in creating demand and stimulating sales 
251
12.2. Socio-econom ic significance and essence o f sales and advertising 
259
12.3. Methods o f influencing custom ers........................................................................ 264
12.4. Marketing communications com plex................................................................... 266
13-m odule. IN T E R A C T IV E M A R K E T IN G ........................................................................ 270
13.1. The essence o f interactive marketing................................................................... 270
13.2. Interactive marketing: advantages and disadvantages..................................... 273
13.3. How to organize interactive marketing................................................................275
13.4. E-Marketing................................................................................................................ 277
TESTS........................................................................................................................ 288
REFER EN C ES....................................................................................................... 316
323


ABDULLAYEVILYOS SULTANOVICH
MARKETING
Darslik
T o s h k e n t 
— «Инновацион ривожланиш нашриёт-матбаа уйи», 2020.

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