Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship pdfdrive com

integrity didn’t. For the 
UNSCRIPTED
, 
perceived value and actual value
match
. And yes, marketing and copywriting are absolutely critical in the value
chain. However, for capitalist villains, slick marketing steals wealth through
value illusions, much like Mr. Lustig did decades ago.
THE VILLAIN NARRATIVE: HOLLYWOOD, POLITICS, AND CORPORATIONS
Ever notice the evil rich person is Hollywood’s favorite archetype? The
wealthy tycoon slots the villain role perfectly. Ballyhooed as some
megalomaniac hell-bent on pillaging the common folk, this frequent
personification happens as often as an Adam Sandler appearance in a pea-
brained comedy no one watches.
In James Bond’s 
Diamonds Are Forever
, the megalomaniac wants to take
over the world. In 
Spiderman
, the eccentric millionaire skirmishes around
town as the Green Goblin, causing chaos and destruction. In 
It’s a Wonderful
Life
, warped, frustrated old man Potter wants to turn Bedford Falls into a mini
Las Vegas. Other fictions portray successful businessmen willing to commit
theft, fraud, and murder, all in exchange for profit and power. Movies and
television are rife with corporate and capitalist villainy.
The Virginia-based Media Research Center documented this fact when
they released a report detailing the results of researchers watching a whopping
863 sitcoms, dramas, and television movies broadcast over prime-time
networks (ABC
/
NBC
/
CBS
/
FO
X
). The researchers’ findings? “Businesspeople
tend to be portrayed as venal and unscrupulous,” explains Tim Lamer,