Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship pdfdrive com

default, selfish, greedy, or untrustworthy.
 Inherent in the villain narrative is also
the presumption that those who acquired wealth did so through subterfuge or
fraud. Hence, you are poor because everything you buy is some type of theft.
With the villain narrative, money’s relationship to value is erased and its
mutualism stolen. Money no longer is a consensual agreement but a forced
coercion. Gee, does that sound like taxation? Or being forced to buy health
insurance? Listen to our intellectually gifted protesters over at Occupy Wall
Street and you’ll hear some variant of the villain narrative.
As demonstrated earlier, value-vouchers are moved by creating perceived
value, not actual value. And unfortunately, the scammers know it. Behind
every fraud, bad product, and dissatisfied customer, is an effective
communication of perceived value that does not translate into actual value.
When a diet pill promises six-pack abs in six weeks and it doesn’t deliver,
perceived value is sold, not actual value. You see, capitalist villains aren’t
dealing in actual value but perceived value because 
they know perceived value
makes money
.
For example, in the early twentieth century, Victor Lustig claimed to
possess “money printing machines,” which could create perfect copies of
hundred-dollar bills every six hours. Despite the machine’s slow output,
Lustig’s boxes commanded a tall price for the era, sometimes over $30,000.
Herein lies the essence of perceived value and how all scams work. Lustig’s
boxes did indeed output hundred-dollar bills, but only two of them, and
neither were copies, but merely placed there by Lustig to perpetuate the value
illusion. After dispensing two real bills, blank paper came out. By the time the