Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship pdfdrive com

reviews, and terribly high refunds and chargebacks. You see, whenever you
blow $2K for some generalized marketing advice you could find in a free white
paper or ten-dollar book, you’ve been duped by a BRO-marketer selling
perceived value.
In effect, scam artists, BRO-marketers, and other perceived-value hustlers
still live by the money scam. And since they’re focused on hunting money,
they’re willing to do ANYTHING for it
—
including deception, cheating, or
worse, fraud. As a result, money-chasers graduate to 
value-cheaters
who only
play in perceived value’s sandbox. Some are skilled at selling perceived value
and, hence, Eskimos buy ice. Vegans buy steaks. And subsequently, the villain
narrative wins another soldier leaving the 
SCRIPTED
army thinking they’re
poor because these assholes get rich.
Here’s another example that’s very personal to me: In the summer of 2014,
my forum was hitting record traffic, revenues and users. You’d think I was
happy, right? Wrong. My forum was growing, but it was attracting the wrong
entrepreneur: BRO-marketing value-cheaters who didn’t care about actual
value, only about perceived value. As these folks infiltrated my forum, the daily
discussion morphed into stupid launch schemes, slick copywriting strategy,
ethically challenged marketing, and marginally deceptive advertising. Product

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discussions that delivered actual value? Superior, selfless customer service?
Meh, this didn’t interest them.
In August of that same year, I exiled these individuals from my forum,
prompting an exodus of like-minded thinkers. While my traffic suffered, my