Understanding Psychology (10th Ed)

Chapter 6—Learning
• Description of habituation
• Spontaneous recovery defi nition
• Stimulus generalization defi nition
• Biological constraints on learning
• Reinforcment for parenting and 
academic success
• Conditioning of emotions
Chapter 7—Memory
• Hyperthymestic syndrome
• Neural basis of memory 
consolidation
• PKM-zeta and traumatic memories
Chapter 8—Cognition and Language
• Algorithm
• Concepts
• Language in animals
• Cognition and hunches regarding 
danger
• Language acquisition in bilingual 
infants
• Creativity in different domains
• Language defi nition
• Confi rmation bias
 Chapter 9—Intelligence
• G-factor
• Mental age
• Down syndrome
• Artifi cial intelligence
• Adaptive testing
• Flynn effect
• Fetal alcohol syndrome statistics
 Chapter 10—Motivation and Emotion
• Facial expressions across cultures
• Ghrelin and hunger
• Insulin
• Self-determination theory
• High fi ber foods and weight loss
 Chapter 11—Sexuality and Gender
• Biological explanations for gender 
differences
• Gender similarities in math 
performance
What’s New and Updated 
in the Tenth Edition
The Tenth Edition of Understanding Psychology contains a signifi cant amount of new 
and updated features and content refl ecting the advances in the fi eld and the sug-
gestions of reviewers. Chapter 4 (Sensation and Perception), Chapter 5 (States of 
Consciousness), and Chapter 9 (Intelligence) have undergone especially heavy revi-
sions. More than 1,000 new citations have been added, and most of them refer to 
articles and books published since 2008. 
In addition, this edition incorporates a wide range of new topics. The following 
sample of new and revised topics provides a good indication of the book’s currency.
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Students First: The Bottom Line
Based on extensive student feedback, systematic research involving a wide range of 
instructors, and endorsements received from reviewers at a variety of schools, I am 
confi dent that this edition refl ects what instructors want and need: a book that moti-
vates students to understand and apply psychology to their own lives. Understanding 
Psychology , Tenth Edition, is designed to expose readers to the content—and prom-
ise—of psychology, and to do so in a way that will nurture students’ excitement 
about psychology and keep their enthusiasm alive for a lifetime.
State-of-the-Art Support 
Materials for Students 
and Instructors
Resources available for use with this text support both new and veteran instructors, 
whether they favor traditional text-based instruction or a blend of traditional and 
electronic media. The Tenth Edition text and support materials provide complemen-
tary experiences for instructors and students. All of these components are built 
around the core concepts articulated in the text to promote a deeper understanding 
of psychology. This type of integration gives instructors the fl exibility to use any of 
the text-specifi c electronic or print materials knowing they are completely compatible 
with one another. Please see your McGraw-Hill sales representative for information 
on policy, price, and availability of the following materials.
• Sexual fantasies
• Sexual desire
• Intersex persons
• Worldwide gender equality