Understanding consumer online shopping behaviour from the perspective of transaction costs

Research outcome 
The summary of this research results will be available on website from 01/12/2014. 
http://blog.sina.com.cn/s/blog_98365b98010106e3.html.
Contact Information 
This study has been approved by the Tasmanian Social Sciences Human Research Ethics 
Committee (HREC), in which the HREC project number is H12176. If you have any 
concerns of an ethical nature or complaints about the manner in which the study is conducted, 
please contact the Executive Officer of the HREC (Tasmania) Network on [phone] 
or email [e-mail]. 
If you have any other questions about this research, please direct them to Dr Fan Liang or Dr 
Rob Hecker at the contact details provided below. 
Thank you for taking the time to read this information sheet. If you are willing to participate 
in this study, please complete the attached consent form and questionnaire. 
Dr Fan Liang 
TSBE 
University of Tasmania 
Private Bag 16 
Hobart TAS 7001 
Ph: [phone] 
[e-mail] 
Dr Rob Hecker 
TSBE 
University of Tasmania 
Private Bag 16 
Hobart TAS 7001 
Ph: [phone] 
[e-mail] 
Ms Lingling Gao 
TSBE 
University of Tasmania 
Private Bag 16 
Hobart TAS 7001 
Ph: [phone] 
[e-mail] 

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CONSENT FORM 
 
 
Project Title: 
‘
Understanding consumer online shopping behaviour from the 
perspective of transaction costs
’. 
1.
I have read and understood the ‘Information Sheet’ for this study. 
2.
The nature of the study has been explained to me. 
3.
I understand that the study involves completing a questionnaire. 
4.
I understand that all research data will be securely stored in the University of 
Tasmania for a period of five years after the completion of the project. At the end of 
five years, all data will be destroyed. 
5.
I have had all of my questions answered to my satisfaction. 
6.
I agree that research data gathered for the study may be published. However, I will 
not be identified by name in any publications arising from this research. 
7.
I agree to participate in this research study and understand that I may withdraw at any 
time without any effect. 
Name of participant: …………………………………………………………………... 
Signature of participant…………………………………………Date………………… 
Email address: …………………………………………………………………………. 

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