Учебное пособие для студентов очной формы обучения направлений подготовки



Download 4,1 Mb.
Pdf ko'rish
bet72/129
Sana25.02.2022
Hajmi4,1 Mb.
#305585
TuriУчебное пособие
1   ...   68   69   70   71   72   73   74   75   ...   129
Bog'liq
posobie english for economists posl

Stage 1. Need Recognition 
Perhaps you‘re planning to backpack around the country after you graduate, but you 
don‘t have a particularly good backpack. Marketers often try to stimulate consumers into 
realizing they have a need for a product. For example, previews at movie theaters. How many 
times have you have heard about a movie and had no interest in it 
– 
until you saw the preview? 
Afterward, you felt like had to see it. 
Stage 2. Information search 
Maybe you have owned several 
backpacks and know what you like and 
don‘t like about them. Or, there might be a 
particular brand that you‘ve purchased in 
the past that you liked and want to purchase 
in the future. This is a great position for the 
company that owns the brand to be in – 
something firms strive for. Why? Because 
it often means you will limit your search
and simply buy their brand again. 
If what you already know about backpacks doesn‘t provide you with enough information, 
you‘ll probably continue to gather information from various sources. Frequently people ask 
friends, family, and neighbors about their experiences with products.
Internet shopping sites such as Amazon.com have become a common source of 
information about products. Amazon.com also offers product reviews written by consumers. 
People prefer ―independent‖ sources such as this when they are looking for product information. 
However, they also often consult nonneutral sources of information, such advertisements
brochures, company Web sites, and salespeople. 
(Source: http://z2solutions.com) 
 


90 
Stage 3. Evaluation 
Obviously, there are hundreds of different backpacks available to choose from. It‘s not 
possible for you to examine all of them. Consequently, you develop what‘s called evaluative 
criteria to help you narrow down your choices. 

Download 4,1 Mb.

Do'stlaringiz bilan baham:
1   ...   68   69   70   71   72   73   74   75   ...   129




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish