Учебное пособие для студентов очной формы обучения направлений подготовки

CONTENT 
Предисловие ………………………………………………………………………..........5 
Unit 1.
Economics. General Information
…………………………………………...6-18 
Text 1A. Defining Economics……………………………………………………..6 
Text 1B. Opportunity Cost ………………………………………………………10 
Text 1C. Microeconomics and Macroeconomics ………………………………..14 
Final Tasks ………………………………………………………………………17 
Unit 2.
Factors of production
………………………………………………………19-32 
Text 2A. Factors of Production ………………………………………………….19
Text 2B. Oil as a Natural Resource ……………………………………………...24 
Text 2C. Technology and the Entrepreneur ……………………………………..27 
Final Tasks ………………………………………………………………………31 
Unit 3.
Demand and supply
………………………………………………………..33-48 
Text 3A. Demand ………………………………………………………………..33
Text 3B. Supply …………………………………………………………………38 
Text 3C. Changes in Supply …………………………………………………..…43 
Final Tasks ………………………………………………………………………47 
Unit 4.
Real Estate
……………………………………………………………….....49-65 
Text 4A. Real Estate …………………………………………………………….49
Text 4B. Real Property ……………………………………………………….…54 
Text 4C. Real Estate Appraisal ………………………………………………….58 
Final Tasks ………………………………………………………………………63 
Unit 5.
Urban economics
…………………………………………………………...66-79 
Text 5A. Urban Economics ……………………………………………………...66
Text 5B. Five Principles of Urban Economics …………………………………..69 
Text 5C. Green Urban Economy ………………………………………………...73 
Final Tasks ………………………………………………………………………78 
Unit 6.
Principles of marketing
………………………………………………........80-96 
Text 6A. Defining Marketing ……………………………………………………80
Text 6B. Basic Concepts Underlying Marketing …………………………….….84 
Text 6C. Consumer Behavior: How People Make Buying Decisions? …………88 
Final Tasks ………………………………………………………………………94