Учебное пособие для студентов очной формы обучения направлений подготовки

product profit producing promote service
Marketing is concerned with getting the right (1) ___
product
___ to the right (2) 
____________ at the right (3) ______________. Marketing is about meeting consumer (4) 
____________ at a (5) ____________. Marketing makes it easier for (6) ____________to do 
business with you. Marketing aims to find out what people (7) ___________; then (8) 
____________ and (9) ______________ a (10) ________________ or (11) _______________ 
that will satisfy those wants; and then determining the best way to (12) ____________ (13) 
________________ and (14) _______________ the product or service. 
8. Using vocabulary in ex.2 match the words with their definitions. 
1. 
Product 
a 
Trading value for offerings 
2. 
Creating 
b 
The monetary amount charged for the product (exchange) 
3. 
Exchanging 
c 
Broadly, describing those offerings, as well as learning from 
customers 
4. 
Delivering 
d 
Communication. 
5. 
Price 
e 
Goods and services (creating offerings) 
6. 
Communicating 
f 
Time and effort the consumer puts into the shopping process 
7. 
Place 
g 
Benefits buyers receive that meet their needs 
8. 
Promotion 
h 
Getting those offerings to the consumer in a way that 
optimizes value 
9. 
Value 
i 
Getting the product to a point at which the customer can 
purchase it (delivering) 
10. Hassle 
j 
The process of collaborating with suppliers and customers to 
create offerings that have value 
 
 

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9. Find 11 common words connected with marketing in the word square. Four of them are