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product profit producing promote service



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product profit producing promote service
Marketing is concerned with getting the right (1) ___
product
___ to the right (2) 
____________ at the right (3) ______________. Marketing is about meeting consumer (4) 
____________ at a (5) ____________. Marketing makes it easier for (6) ____________to do 
business with you. Marketing aims to find out what people (7) ___________; then (8) 
____________ and (9) ______________ a (10) ________________ or (11) _______________ 
that will satisfy those wants; and then determining the best way to (12) ____________ (13) 
________________ and (14) _______________ the product or service. 
8. Using vocabulary in ex.2 match the words with their definitions. 
1. 
Product 

Trading value for offerings 
2. 
Creating 

The monetary amount charged for the product (exchange) 
3. 
Exchanging 

Broadly, describing those offerings, as well as learning from 
customers 
4. 
Delivering 

Communication. 
5. 
Price 

Goods and services (creating offerings) 
6. 
Communicating 

Time and effort the consumer puts into the shopping process 
7. 
Place 

Benefits buyers receive that meet their needs 
8. 
Promotion 

Getting those offerings to the consumer in a way that 
optimizes value 
9. 
Value 

Getting the product to a point at which the customer can 
purchase it (delivering) 
10. Hassle 

The process of collaborating with suppliers and customers to 
create offerings that have value 
 
 


84 
9. Find 11 common words connected with marketing in the word square. Four of them are 

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