Туризм, таълим ва и қ тисодиёт тармо қ лар


The elements of advertising are



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Интеграция туризма, образования и экономики

 The elements of advertising are:
- It is a mass communication reaching a large group of consumers.
- It makes mass production possible.
- It is non-personal communication, for it is not delivered by an actual person, 
nor is it addressed to a specific person.
- It is a commercial communication because it is used to help assure the 
advertiser of a long business life with profitable sales.
- Advertising can be economical, for it reaches large groups of people. This 
keeps the cost per message low.
- The communication is speedy, permitting an advertiser to speak to millions of 
buyers in a matter of a few hours.
- Advertising is identified communication. The advertiser signs his name to his 
advertisement for the purpose of publicizing his identity.Domain name advertising is 
most commonly done through pay per click web search engines, however, advertisers 
often lease space directly on domain names that generically describe their products. 
When an Internet user visits a website by typing a domain name directly into their web 
browser, this is known as "direct navigation", or "type in" web traffic. Although many 
Internet users search for ideas and products using search engines and mobile phones, a 
large number of users around the world still use the address bar. They will type a 
keyword into the address bar such as "geraniums" and add ".com" to the end of it. 
Sometimes they will do the same with ".org" or a country-code Top Level Domain 
(TLD such as ".co.uk" for the United Kingdom or ".ca" for Canada). When Internet 
users type in a generic keyword and add.com or another top-level domain (TLD) 
ending, it produces a targeted sales lead. Domain name advertising was originally 
developed by Oingo (later known as Applied Semantics), one of Google's early 
acquisitions. 
The purpose of advertising is to: 
Make customers aware of your product or service; 


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Convince customers that your company's product or service is right for their 
needs; 
Create a desire for your product or service; 
Enhance the image of your company; 
Announce new products or services; 
Reinforce salespeople's messages; 
Make customers take the next step (ask for more information, request a sample, 
place an order, and so on);
Draw customers to your business. 
Your advertising goals should be established in your business plan. For example, 
you may want to obtain a certain percentage of growth in sales, generate more inquiries 
for sales, or build in-store traffic. The desired result can simply be increasing name 
recognition or modifying the image you're projecting. Objectives vary depending on 
the industry and market you are in. 
All products and businesses go through three stages, with different advertising 
goals for each one. 

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