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FINANCE
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Figure 2.1. Travel & Tourism Competitiveness Index (World Economic Forum, 2011)
Much as with the IFC Doing Business Reports, several countries use this annual ranking to
implement reforms and improve their competitive position. While all these variables have an
impact on
the investment environment, most present long-term challenges that can often only
be addressed through major investments in infrastructure, training, and programs to promote
tourism awareness.
Many developing countries simply do not possess the resources to make these kinds of
investments, so short- and medium-term efforts should focus primarily on
the first column,
improving the regulatory framework. One of the most important — and one that many
developing countries fail to do — is to make tourism development a national priority.
O
VERCOMING
C
OMMON
B
ARRIERS
Overcoming investment barriers is a complex, long-term task, typically beyond the reach of
individual investors. The most reasonable approach investors and project promoters can take to
overcome investment barriers involves
•
Understanding which major barriers their project will likely face.
•
Identifying tools to mitigate those
barriers, e.g., political risk insurance.
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•
A realistic assessment of whether or not a project has a reasonable chance of being
implemented with the time and resources available.
•
The odds of being able, through
negotiation, to overcome specific barriers, e.g., the
terms of a concessions agreement or ownership requirements. This process begins with
a discussion with government officials related to the specific barrier and with other
investors who have attempted to overcome similar barriers.
For development practitioners that seek to engage governments regarding investment climate
and competitiveness, a number of tools and templates are available.
For sustainable
tourism investment, UNEP’s chapter on tourism in the latest Green Economy
Report outlines typical barriers to developing sustainable tourism and recommendations for
improving the policy environment. Annex 2 outlines the drivers and likely implications of
sustainable investment.
Seven strategic areas — energy, climate change, water, waste, biodiversity, cultural heritage,
as well as linkages with the local economy — correspond to specific sustainability drivers.
Recommendations include the following.
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