The latvian academy of culture

The Name of the Course: The Fundamentals of Marketing

The Scope of the Course: 32 hours (8 hours of lectures, 1 hour of seminars).

2 credit points. Type of Assessment – oral discussions at the seminar.

IV.The Author of the Course: Lecturer Guna Rebjatņikova

Preconditions for the Acquisition of the Course: none.
The Content of the Course: The objective of the course is to provide basic knowledge in the theory of marketing focussing the students’ attention on the main theories of marketing which are important for every manager and employee of any enterprise as well as a culture specialist. As the lecturer of the course works in a large marketing company herself, untraditional methodology is also applied in the lectures in order to introduce the students to the most topical issues in the marketing in the world today.

The course includes 6 theoretical lectures and 2 seminars for students’ discussions. The students are expected to be active at discussions and analysis. In order to examine the students the lecture has the right to ask questions and expect well-grounded answers based on the acquired knowledge.

Thematic Planning:

Themes	Week	Type of classes and hours
An introduction to marketing: what is marketing?	1	L2
The internal and external environment of marketing, the process of marketing.	2	L2
The various markets of marketing and their potentials.	3	L2
Market segmentation.	4	L2
The product and its conception.	5	L2
The basis of price formation.	6	L2
A discussion on the acquired material.	7	S2
The communication system of integrated marketing.	8, 9	L2;L2
A discussion on the acquired material.	10	S2
A discussion on the acquired material.	11	S2
Brand management (a lecture and a practical class).	12, 13	L2, S2
The world’s globalisation and marketing.	14	L2
Advertising: analysis and comparison.	15	L2
A discussion on the acquired material.	16	S2

Preconditions for the Acquisition of the Credit Points:

Participation at the lectures and the seminars is compulsary.

Literature:

1. Kotler, P. & Armstrong, G., Marketing - An Introduction (4 edition), Prentice-Hall, 1997 (abbreviated as K&A)

2. Praude, V., Beļčikovs, J., Mārketings, “Vaidelote”, 1999 (abbreviated as P&B)

3. Periodicals and problem situations.


The Name of the Course: Baltic Mythology
The Scope of the Course: 64 academic hours (32 hours of lectures, 32 hours of seminars)
4 credit points. The type of assessment: a test and an examination.

The Author of the Course: Prof. Janīna Kursīte, Dr. habil. philol.
Preconditions for the Acquisition of the Course:

Prior knowledge in the texts of Latvian folklore and an examination passed in the theory of folklore.

The Contents of the Course:

The course Baltic Mythology explores the connection between a myth and a ritual, a dance, a folk song, a fairy-tale and dreams, as well as the mythical and historical difference and peculiarities of two types of thinking. The deities of the Latvian pantheon are shown in a wider context: the Baltic, or in some cases, Indo-European context. The objective of the course is to form an insight into the myth, its functions and evolution revealing the vividness of the myth (mythical thinking) in modern times (neo-mythicism in literature).

Thematic Planning:

LII.Theme	LIII.Week	Type of classes and hours
An idea of a myth. A myth and a ritual, a song, a dance, a fairy-tale, a legend and a dream.	1.,2.	L2;S2
The mythical (cyclical) and historical (linear) thinking and their peculiarities. The "logic" of a myth.	3.,4.	I.L2;S2
The sky and chthonic divinities: Dievs, dieva dēli, Pērkons, Mēness, Velns, Ūsiņš, Auseklis, Māra, Saule, Saules meitas.	5.,6.,7.	II.L2;L2;S2
Different ghosts in Latvian folklore.	8.,9.,10.	III.L2;S2;S2
Latvian destiny divinities: Laima - Dēkla - Kārta.	11.,12.,13.	IV.L2;L2;S2
The divine twins. Jumis.	14.,15.,16.	L2;S2;S2
Cosmogonic and anthropogonic myths.	17.,18.,19.	L2;L2;S2
Initiation myths.	20.,21.,22.	L2;S2;S2
Myths about the mortal and resurgent divinities, their connection with the wedding of Saules meitas and Dieva dēli.	23.,24.,25., 26.,27.,28	L2;L2;L2; S2;S2;S2
An insight into Prussian and Lithuanian mythology. Baltic mythology in the context of Indo-European mythical ideas. Parallels in Baltic, Baltic Finno-Ugric, and Scandinavian mythologies.	29.,30., 31., 32.	L2;L2; S2;S2

Requirements for the Acquisition of Credit Points:
1. To acquire a positive assessment at seminars.

2. To pass an examination.

Literature:
1.Mitoloģijas enciklopēdija, 1. - 2.sēj., R., 1993 - 1994

2.Karulis K. Latviešu etimoloģijas vārdnīca, 1. - 2. sēj., R., 1992

3.Bonnefoy Y. Mythologies, vol. 1 - 4, Chicago - L., 1991 - 1993

4.Cooper J.C. An Illustrated Encyclopaedia of Traditional Symbols. L., 1978; krievu tulk.: Kuper D˛. Enciklopedija simvolov. M., 1995

5.Funk & Wagnalls. Standard Dictionary of Folklore, Mythology and Legend, N.Y, 1972.

6.Aizsils A. Mūsu tautas sapņu iztulkošana. R., 1992

7.Biezais H. Gaismas dievs seno latviešu reliģijā. R., 1994.

8.Brastiņš A. Māte Māra. - Klīvlende, 1967

9.Eliade M. Mīts par mūžīgo atgriešanos. R., Arhetipi un atkārtošanās. R., 1995

10.Eliade M. Sakrālais un profānais.R., 1996

11.Gimbutiene M. Balti aizvēsturiskajos laikos. Etnoģenēze, materiālā kultūra un mitoloģija. R., 1994.

12.Kokare E. Mitoloģiskie tēli latviešu folkloras poētiskajā sistēmā// Latviešu folklora. Tradicionālais un mainīgais. R., 1992, 9. - 92.lpp.

13.Kursīte J. Iespējamais latviešu variants indoeiropiešu mītam par mirstošo un atdzimstošo dievību// Varavīksne, R., 1988.

14.Kursīte J. Iniciācijas mīts// Garā pupa. Izd."Zalktis". R., 1990

15.Kursīte J. Latviešu folklora mītu spogulī. R., 1996.

16.Straubergs K. Mītiskas dziesmas. Debesu draudze. Dabas priekšmetu un parādību per­sonifikācija un dievināšana// Latviešu tautasdziesmas, 11. sēj., Kopenhāgena, 1956.

17.Šmits P. Latviešu mītoloģija. 2. izd., R., 1926.

18.Zālīte M. Pilna Māras istabiņa// Varavīksne, R., 1985.

19.Zicāns E. Latviešu tradīcija par garo pupu un ar to saistītie mitoloģiskie priekšstati// Garā pupa. "Zalktis", R., 1990, 40. - 62.lpp.

20.Lietuviu mitologija, t.1, Vilnius, 1995.

21.Mannhardt W. Letto-Preussische Götterlehre. R., 1936.

22.Velius N. The World Outlook of the Ancient Balts. Vilnius, 1989.

The Name of the Course: Art Trends in Western Europe in the 20^th Century
The Scope of the Course: 32 academic hours (24 hours of lectures, 8 hours of

seminars)

2 credit points. The type of assessment – an examination.
The Author of the Course: Ass. Prof. Mārīte Lapiņa
Preconditions for the Acquisition of the Course: A successfully passed examination

in the History of World Art in the 17^th – 19^th Centuries. The knowledge of foreign languages is preferable.

The Contents of the Course: The analysis of works of art in the context of the

aesthetic trends of the 20^th century. The objective of the course is to

develop an understanding, assessment skills and competence in the fundamentals of art, terminology and stylistics.
The Thematic Planning:

LIV.Theme	LV.Week	Type of classes and hours
Peculiarities of culture and art development in the 20^th century. Periodisation.	1	L2
French fine arts in the 20^th century. Fauvism. Cubism.	2	L2
Expressionism, the history of its origin, basic principles and ways of expression..	3, 4	L2;S2
Dadaism, the history of its origin and dissemination.	5	L2
The theoretical basis of Surrealism and its development. Salvador Dali.	6, 7	L2;S2
Various subtypes of Abstractionism.	8	L2
Neo-Realism. Renato Guttuso. André Fougeron.	9, 10	L2;S2
Pop art. The place and time of its origin and dissemination.	11	L2
Op art. Its relation to science. Victor de Vasarely.	12	L2
Art trends of the 60-70ies. Kinetic art, minimal art, conceptual art, etc. Hyperrealism.	13, 14	L2;S2
General characteristics of architecture at the end of the 19^th century and the 20^th century.	15, 16	L2;L2