The Infinite Game

One Illinois-based sales and marketing consultant
: “CVS’ Tobacco Exit Draws
Reaction, Applause,” Convenience Store News, February 6, 2014, 
csnews.com/cvs-tobacco-
exit-draws-reaction-applause
.
An independent study commissioned by CVS
: “We Quit Tobacco, Here’s What
Happened Next,” Thought Leadership, CVS Health Research Institute press release,
September 1, 2015, 
cvshealth.com/thought-leadership/cvs-health-research-institute/we-
quit-tobacco-heres-what-happened-next
.
Companies like Irwin Naturals
: Brian Berk, “CVS Pharmacy Unveils the ‘Next
Evolution of the Customer Experience,” Drug Store News, April 19, 2017,
www.drugstorenews.com/beauty/cvs-pharmacy-unveils-next-evolution-customer-
experience
.
CVS’s stock price did fall
: Andrew Meola, “Rite Aid (RAD) and Walgreen (WAG) Rise
on CVS Caremark (CVS) Tobacco Announcement,” TheStreet, February 5, 2014,
www.thestreet.com/story/12311827/1/rite-aid-rad-and-walgreen-wag-rise-on-cvs-
caremark-cvs-tobacco-announcement.html
.
Prior to the announcement
: CVS Health Corporation Revenue & Earnings Per Share
(EPS), Nasdaq, data as of April 2, 2019, 
www.nasdaq.com/symbol/cvs/revenue-eps
.
“She told me I couldn’t let our airline fail”
: Author’s interview with Doug Parker.
The scandal ultimately resulted in
: Edward Wong, “Under Fire for Perks, Chief Quits
American Airlines,” The New York Times, April 25, 2003,
www.nytimes.com/2003/04/25/business/under-fire-for-perks-chief-quits-american-
airlines.html
.
“Saying you trust people is just words”
: Author’s interview with Doug Parker.
And seeing their employees left behind
: “A Letter to American Employees from Doug
Parker and Robert Isom on Team Member Pay,” American Airlines Newsroom, April 26,
2017, 
news.aa.com/news/news-details/2017/A-letter-to-American-employees-from-Doug-
Parker-and-Robert-Isom-on-team-member-pay/default.aspx
.