The Infinite Game

“process will always tell us”
: “Dr. Leonard Wong Discusses a Culture of Dishonesty in
the Army,” STEM-Talk, Episode 29, Florida Institute for Human & Machine Cognition,
January 17, 2017, 
www.ihmc.us/stemtalk/episode-29-2
.

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However, in their paper
: Leonard Wong and Stephen J. Gerras, “Lying to Ourselves:
Dishonesty in the Army Profession,” U.S. Army War College Strategic Studies Institute
(Carlisle Barracks, PA: U.S. Army War College Press, 2015),
ssi.armywarcollege.edu/pdffiles/pub1250.pdf
.
One example Wong and Gerras give
: Wong and Gerras, “Lying to Ourselves.”
The copy read
: Tim Nudd, “Ad of the Day: Patagonia,” Adweek, November 28, 2011,
www.adweek.com/brand-marketing/ad-day-patagonia-136745/
.
“We did it out of guilt”
: Monte Burke, “The Greenest Companies in Fly Fishing,”
FlyFisherman.com, February 1, 2016, 
https://www.flyfisherman.com/editorial/greenest-
companies-in-fly-fishing/152091
.
“We plan to be here”
: Katya Margolin, “Could Patagonia’s Alternative Leadership Model
Unleash the Best in Your People?,” Virgin, October 7, 2016,
www.virgin.com/entrepreneur/could-patagonias-alternative-leadership-model-unleash-
best-your-people
.
Patagonia is driven by a vision
: Patagonia, “Sustainability Mission/Vision,”
https://www.patagonia.com/sustainability.html
.
As their website says
: Patagonia, “Don’t Buy This Jacket, Black Friday and the New
York Times,” November 25, 2011, 
www.patagonia.com/blog/2011/11/dont-buy-this-jacket-
black-friday-and-the-new-york-times
.
As a result of separate internal audits
: Gillian B. White, “All Your Clothes Are Made
with Exploited Labor,” The Atlantic, June 3, 2015,
www.theatlantic.com/business/archive/2015/06/patagonia-labor-clothing-factory-
exploitation/394658
.