The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

28. Be Interested in the Group
You can only do as well as the people around you. If everyone 
around you is sick, underperforming, and struggling, then 
sooner or later, you will become affl icted like everyone else. 
For example, pensions are strangling city and state govern-
ments because handfuls of people were interested in their 
own situation and didn’t consider the impact it would have 
on the group as a whole. This type of “me fi rst” thinking—
that has no regard for the group—ultimately stifl es the very 
group upon which an individual depends for survival. This 
self-serving approach later makes it almost impossible for the 
group to survive—and puts even that which was promised at 
peril. 
The larger population’s health and well-being should 
be of utmost importance to each individual member—which 
is something that the most successful know. You can only be 
as successful as the individuals with whom you involve and 
associate yourself. It doesn’t matter what position you hold—
whether you are leading a group or are part of a group—your 
success is limited to the ability of those around you. This does 
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Successful or Unsuccessful? 
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not mean that successful people aren’t interested in themselves. 
It’s just that they realize that they have to expend energy and 
express interest in their associates because they know that 
if they are not doing well, even the most well-to-do will be 
dragged down with them. It is actually self-serving, to some 
degree, to care about what happens to everyone else. You want 
everyone on your team winning and improving because this 
is likely to improve your game. For that reason, you always 
want to do everything you can to bring the rest of the team to 
higher levels.