The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

23. Be Interested in Results
Successful people don’t value effort or work or time spent on 
an activity; they value the results. Unsuccessful individuals 
attach great importance to the time they spend at work and 
their attempts at getting results—even if nothing happens. 
The difference here is connected to the concept of being 
unreasonable. Let’s face it: Like it or not, the results are all that 
matter. If you “attempt” to take out the trash but only make it 
to your front hall, garbage will continue to accumulate in your 
home—and you will have a problem. Until you become com-
pletely, unreasonably fi xated with only getting results, you will 
fall short of achieving what you desire. Quit patting yourself 
on the back for trying, and save your rewards and accolades 
for actual accomplishment. Drive yourself so that no one else 
has to. Be hard on yourself and never let yourself off the hook 
until you get results. Results (not efforts)—regardless of the 
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challenges, resistance, and problems—are a primary focus of 
the successful.
24. Have Big Goals and Dreams
Successful people dream big and have immense goals. They 
are not realistic. They leave that to the masses, who fi ght for 
leftovers. The second question of the 10X Rule asks: How 
big are your goals and dreams? The middle class are taught 
to be realistic, whereas the successful think in terms of how 
extensively they can spread themselves. The greatest regret of 
my life is that I initially set targets and goals based on what 
was realistic rather than on giant, radical thinking. “Big think” 
changes the world. It is what makes Facebook, Twitter, 
Google—or whatever’s coming next. Realistic thinking, small 
goals, and trivial dreams simply won’t provide you with any 
motivation—and they’ll land you smack dab in the middle, 
competing with the masses. Dream big, go big, and then fi gure 
out how to go bigger than that! Read everything you can about 
great people and great companies’ accomplishments. Surround 
yourself with everything you can that inspires you to think big, 
act big, and reach your full potential.