The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

25. Create Your Own Reality
The successful are a lot like magicians; they don’t deal in other 
people’s realities. Instead, they are bent on creating a new reality 
for themselves that is different from the one that others accept. 
They aren’t interested in what other people deem possible or 
impossible; they only care about producing the things they 
dream are possible. They’re never sold on the idea of deal-
ing in others’ beliefs or guidelines, and they don’t submit to 
the agreed-upon “reality.” They want to create what they want 
and have a high disregard—even dislike—for mass agreement. 
Do a bit of research and you will see that those who have made 
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THE 10X RULE
it really big created a reality that did not exist before they 
came along. Whether it is a salesperson, an athlete, an artist, a 
politician, or an inventor, greatness is achieved by those who 
think nothing of being practical and are instead obsessed with 
the idea of creating the reality they want to make. The next 
reality of how things will or can be is only as far away as the 
next person who creates it.
26. Commit First—Figure Out Later
At fi rst glance, this might be appear to be a highly undesirable—
even perilous—trait of the highly successful. However, it’s far 
less dangerous than the alternative frequently practiced by 
the unsuccessful. Most people assume that they have to fi gure 
everything out fi rst and will commit once they do; however, they 
never seem to get around to it. Even when they do fi gure it out 
and are ready to commit, they usually fi nd that the opportunity 
no longer exists or that someone else has claimed the spoils.
Committing fi rst means getting 100 percent behind 
whatever it is you are committing to before you fi gure out 
every detail. This is what allows small companies and wild 
entrepreneurs to outmaneuver other bigger, richer competi-
tors. The great companies of yesterday get so powerful and 
so enamored of layers of management that their staff spends 
most of its days in meetings—which causes them to become 
cautious and incapable of pulling triggers the way they did 
when they were taking risks and growing. Although it can be 
dicey to commit fi rst and fi gure the rest out later, it is my 
belief that creativity and problem solving are stimulated only 
after a person fully commits. Although preparation and training 
are critical, challenges of the marketplace will require you to 
act before you determine how to make it turn out all right. 
It is not necessarily the smartest and brightest who win in 
the game of life but rather those who can commit the most 
passionately to their cause.
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Successful or Unsuccessful?