The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future


First Things First: What Do You Have to Say?



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The 100 Startup Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau (z-lib.org).epub

First Things First: What Do You Have to Say?
I  was  sitting  in  a  large  conference  room  with  my  friend  Jonathan  Fields
(also  mentioned  in 
Chapter  7
).  Jonathan  is  an  ex-lawyer  turned  serial
entrepreneur and author. Several presenters were having a group discussion
on building a tribe of followers, and someone in the room asked a question
about writing a book: “What’s the first step?”
One of the speakers gave a list of four or five ideas, and then at the end
he said, “Oh, when you plan to write a book, you should also think about
what you have to say.”
Jonathan and I looked at each other with the same thought: “Uh, isn’t that
the first step?”
Getting  the  message  out  about  your  business  is  like  writing  a  book:
Before you do anything else, think about what you have to say. What’s the
message?  Why  is  it  important  now,  and  why  will  people  want  to  know
about it?
 

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