The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

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 When I developed the
Travel Hacking Cartel, I promised that members who applied the program’s
strategies  would  earn  at  least  100,000  frequent  flyer  miles  a  year,  enough
for four free plane tickets.
Not  every  business  will  be  able  to  offer  an  incredible  guarantee,
especially if there are substantial up-front costs for delivery. Alternatively,
you  can  also  make  the  deliberate  choice  not  to  guarantee  your  product  or
service  and  then  make  a  big  deal  about  that  fact.  The  lack  of  a  guarantee

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can  then  act  as  a  filtering  process,  gently  steering  away  customers  who
weren’t a good fit, while reinforcing the purchase for those who are.
Generally, you should offer an incredible guarantee or no guarantee at all.
A weak guarantee, or one that is unclear, can work against your credibility
instead of helping it.