The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future


party, and anything else we could think of.”



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The 100 Startup Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau (z-lib.org).epub


party, and anything else we could think of.”
The  requests  paid  off  when  she  got  a  positive  response  to  almost
everything.  When  the  big  day  arrived,  the  line  went  out  the  door,  and
Anastasia  had  made  sure  to  create  a  good  experience  for  the  attendees.
Since adults who buy children’s books usually arrive with kids in tow, she
added  coloring  spaces  and  a  homemade  pin-the-tooth-on-the-crocodile
contest.  Even  though  the  launch  was  for  an  offline  event,  Web  traffic
increased by 267 percent and the mailing list doubled. Learning to ask was
also  instructive.  “People  we  didn’t  think  would  have  the  slightest  interest
showed up … with friends!” she said. “Meanwhile, people who we thought
were  totally  interested  never  even  responded.  The  lesson  was  that  you
shouldn’t assume someone isn’t interested or won’t attend or won’t buy.”
If  you’re  just  getting  started  with  your  own  launch  planning,  check  out
the  Thirty-Nine-Step  Product  Launch  Checklist  below.  This  checklist  has
two uses: as a template for a new business planning its first launch and as
an idea generator for an existing business.

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