The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

“HOW ARE YOU MARKETING TO EXISTING CUSTOMERS?”
One  of  the  best  things  you  can  do  is  reach  out  to  existing  customers  and
find  a  way  to  meet  more  of  their  needs.  As  part  of  this  examination,  you
should  check  your  postpurchase  process  carefully.  What  happens  after
someone buys? Do things get sent to the right place? Does everything arrive
in  the  buyer’s  in-box  or  physical  mailbox  as  it  should?  If  you  sell
consulting, do clients know exactly how to set up a time in your schedule
after making a payment? The easier you can make all of these things, the
better.