The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

INCREASE  AVERAGE  SALES  PRICE
.  If  you  can  increase  the  average  sales
price per order, this will increase your bottom line, just as increasing traffic
or conversion will. You can do this most easily through upsells, cross-sells,
and sales after the sale. If you shop on 
Amazon.com
, you’ve probably seen
its “related items” and “customers who bought this item also bought these
items”  features.  These  features  are  highlighted  (and  widely  replicated
elsewhere) for a simple reason: They work extremely well.
The  difference  between  upsells,  cross-sells,  and  sales  after  the  sale  is
illustrated below:

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(A good shopping cart and payment processor will allow you to add these
items easily. If yours doesn’t, it’s time to change services.)