Part II: Make More Money
(Three Key Principles to Focus on Profit)
As we’ve seen, it’s usually much more important to focus your efforts on
making money as soon as possible than on borrowing startup capital. In
different ways, many of our case studies focused on three key principles
that helped them become profitable (either profitable in the first place or
more profitable as the business grew). I’ve noticed that the same thing holds
true in my businesses. The more I focus on these things, the better off I am.
In short, they are as follows:
1. Price your product or service in relation to the benefit it provides,
not the cost of producing it.
2. Offer customers a limited range of prices.
3. Get paid more than once for the same thing.
We’ll look at each of them below.
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