The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

INCREASE TRAFFIC
. Whether you have a website or a storefront, without
people  who  regularly  drop  by  to  see  your  offer,  you  have  no  business.
Traffic  means  attention.  How  much  attention  is  your  business  getting?  I
heard from a new business owner who was disappointed in the results of her
first product launch because only four people had purchased. “How many
prospects were on your list?” I asked.
“I’m not entirely sure,” she said. “Maybe one hundred?”
I said I was impressed, because 4 percent is a great conversion rate for
many businesses. The problem wasn’t getting more of her limited audience
to purchase. It was getting more of an audience in the first place. The best

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thing to do in this situation is to focus on increasing traffic, thereby bringing
in more potential customers.
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