Table of Content

Differentiation strategy

Vinytallac was offering unique service deals with searching if customers do not know the name of music or type, instead they wrote when music was created or what kind of situation was it. Moreover, customers are also able to buy music by credit card and get it in 24 hours.

Cost leadership strategy

Mr. Mark`s wife managed three clerks who were supposed to scan suppliers database which lets Vinylattac purchase at the lowest price available in the market. In addition, company had quite good relationship with its suppliers and received very low price product. It let Vinylattac offer lower prices for its customers.