Table of Content

Competitive strategies used by Vinylattac

Throughout the years, Vinylattac have already undergone with all five threats of business. Consequently, it used various strategies to overcome with those obstacles to achieve Vinytallac`s business goals. From the very early stages of its business, Vinytallac faced huge problems in terms of finance, marketing and management. However, Vinytallac used competitive strategic methods as following:

Business expansion strategy

At first Mr. Mark Smith, CEO of Vinytallac, he supplied different types of music in his local area. Furthermore, he created website by himself since he completed computer science degree at university, website was for advertising audiotapes and compact CDs. As soon as Vinytallac expanded its business, it employed 8 employers.