Student’s Book All the written activities in this book must be

Product
Advert
Technique
THE ADvERTISIng gAME
glossary
▪
celebrities: 
famosos/as
▪
strategies: 
estrategias
▪
catch your eye: 
llamar la atención
▪
promote: 
promocionar
▪
pleasant: 
agradable
▪
special offer: 
oferta
▪
for free: 
gratis
5. 
Answer the questions. Then discuss your answers with a 
partner.
a. 
Which of the techniques in the text do you think 
is the most effective? Why?
b. 
Which of these techniques do you find annoying or 
ineffective? Why? 
c. 
Which celebrities are advertising products on TV 
at the moment? What do you think of the adverts? 
d. 
Can you think of any adverts that make you feel 
emotional? What emotion do you feel? What products are 
they advertising? 
e. 
Look at the pictures. What do they show? What techniques 
do companies use when they advertise products for 
children? Are they different from products for adults? 
Think of some examples.

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© MEN Colombia
58
Lesson 3
3
Listen
6. 
Listen to three adverts. For each one, write: 
a. 
the name of the product
b.
the type of product
7. 
Listen again and choose the correct options.
Advert 1
a. 
How much does it cost to call abroad?
1. 
It’s free for 30 minutes a day.
2. 
30 pesos per minute.
3. 
It’s free all the time.