Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Document Outline

• Contents
• Introduction: Slovenia, JFK, and the Story That Kidnapped My Husband
• PART 1: THE IRRESISTIBLE POWER OF STORYTELLING
  • 1. The Gaps in Business and the Bridges That Close (and Don’t Close) Them
  • 2. Once Upon a Brain
  • 3. What Makes a Story Great
• PART 2: THE FOUR ESSENTIAL STORIES—THE TALES EVERY BUSINESS NEEDS TO TELL
  • 4. The Value Story
  • 5. The Founder Story
  • 6. The Purpose Story
  • 7. The Customer Story
• PART 3: CREATE YOUR STORY—FINDING, CRAFTING, AND TELLING YOUR STORY
  • 8. Finding Your Story
  • 9. Crafting Your Story
  • 10. Telling Your Story
• Conclusion: Happily Ever After Is Just the Beginning
• Appendix: The Four-Story Cheat Sheet
• Acknowledgments
• Notes
• About the Author