|
Harvard Business Review
, October 4, 2012,
https://hbr.org/2012/10/if-i-read-one-more-platitude-filled-mission-
statement.
12
. See “Number of U.S. Financial Advisers Fell for Fifth Straight Year—
Report,” Reuters, February 11, 2015,
https://www.reuters.com/article/wealth-cerulli-advisor-headcount/number-
of-u-s-financial-advisers-fell-for-fifth-straight-year-report-
idUSL1N0VL23920150211.
Chapter 6: The Purpose Story
1
. Paul J. Zak, “Why Your Brain Loves Good Storytelling,”
Harvard Business
Review
, October 28, 2014, https://hbr.org/2014/10/why-your-brain-loves-
good-storytelling.
2
. Simon Caulkin, “Companies with a Purpose Beyond Profit Tend to Make
More Money,”
Financial Times
, January 24, 2016,
https://www.ft.com/content/b22933e0-b618-11e5-b147-e5e5bba42e51.
3
. Rachel Tesler et al., “Mirror, Mirror: Guided Storytelling and Team
Reflexivity’s Influence on Team Mental Models,”
Small Group Research
49, no. 3 (2018): 267–305,
https://journals.sagepub.com/doi/abs/10.1177/1046496417722025.
4
. Tesler et al., “Mirror, Mirror.”
5
. Tesler et al., “Mirror, Mirror.”
6
. Quoted in David K. Williams, “The Best Leaders Are Vulnerable,”
Forbes
,
July 18, 2013,
https://www.forbes.com/sites/davidkwilliams/2013/07/18/the-best-leaders-
are-vulnerable/#442fcf5e3c1d.
7
. Williams, “The Best Leaders Are Vulnerable.”
8
. Williams, “The Best Leaders Are Vulnerable.”
9
. Robyn Fivush, Marshall Duke, and Jennifer G. Bohanek, “‘Do You
Know . . .’ The Power of Family History in Adolescent Identity and Well-
Being,”
Journal of Family Life
, February 23, 2010, available at
https://ncph.org/wp-content/uploads/2013/12/The-power-of-family-history-
in-adolescent-identity.pdf.
Chapter 7: The Customer Story
1
. “Local Consumer Review Survey 2018,” BrightLocal, accessed March 18,
2019, https://www.brightlocal.com/learn/local-consumer-review-survey/.
2
. Aaron Smith and Monica Anderson, “Online Shopping and E-Commerce:
Online Reviews,” Pew Research Center, December 19, 2016,
http://www.pewinternet.org/2016/12/19/online-reviews/.
3
. “Women’s Deodorant: Reviews,” Native, accessed February 5, 2019,
https://www.nativecos.com/products/travel-deo-pack-womens-
winter2018#reviews.
4
. “Women’s Deodorant: Reviews,” Native.
5
. Fay Schopen, “Outrage over McDonald’s Twee ‘Child Grief’ Advert Is
Plain Ridiculous,”
The Guardian
, May 17, 2017,
https://www.theguardian.com/commentisfree/2017/may/17/mcdonalds-
child-grief-advert-bereavement.
Chapter 10: Telling Your Story
1
. Khadeeja Safdar, “Now for Sale: The Empty Space Inside Retailers’
Packages,”
The Wall Street Journal
, July 22, 2018,
https://www.wsj.com/articles/now-for-sale-the-empty-space-inside-
retailers-packages-1532264400?mod=searchresults&page=1&pos=1.
2
. Adaptly, with Refinery29 and Facebook,
The Science of Advertising: A
Research Study on Sequenced for Call to Action vs. Sustained Call to
Action
, Adaptly, accessed March 18, 2019,
https://s3.amazonaws.com/sales.adaptly.com/The+Science+of+Social+Media+Advertising.pdf.
Conclusion
1
. John K. Donahue and Melanie C. Green, “A Good Story: Men’s
Storytelling Ability Affects Their Attractiveness and Perceived Status,”
Personal Relationships
, March 9, 2016,
https://onlinelibrary.wiley.com/doi/full/10.1111/pere.12120.
About the Author
K
indra Hall is a keynote speaker and award-winning storyteller. She has been
published at Entrepreneur.com and Inc.com, and as a contributing editor to
Success
magazine. She speaks for and works with brands of all sizes to help
them harness the power of storytelling.
Offstage, she lives in New York City with her husband and young son and
daughter. She’s an avid Soul Cycle rider, prefers the window seat on airplanes,
and always drinks her coffee cold.
CALL FOR STORIES
Do you have a story about how you used storytelling in your business?
We would love to hear it. Please send us your stories:
Hello@stellercollective.com
STELLER COLLECTIVE
If you or your team would like to put the storytelling strategies you
learned in this book to work, please join us at an upcoming Steller
Storytelling Workshop event. To learn more about the workshops and
trainings, please visit:
www.stellercollective.com
BOOK KINDRA
To book Kindra Hall to speak at an upcoming event, please contact:
Info@kindrahall.com
Do'stlaringiz bilan baham: |
