Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

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Praise for 
Stories That Stick
“Whatever you do, wherever you are in your career, this is the book to read right
now. Practical, funny and true, Kindra’s new book is a keeper.”
—SETH GODIN, 
NEW YORK TIMES
BESTSELLING AUTHOR OF
THIS IS MARKETING
“Storytelling is an essential business skill. It makes data more compelling and
communication more effective. In her book, Kindra Hall makes storytelling
accessible to anyone. You don’t have to be a great writer to tell great stories—
you just need to know how to tell 
Stories That Stick.
—CHARLES DUHIGG, BESTSELLING AUTHOR OF 
THE
POWER OF HABIT
AND 
SMARTER FASTER BETTER
“Here’s the story: your business is in its current state, you buy this book, read it
in one sitting like I did, have your mind blown, your business greatly improves.
End scene. Lots of people tell stories, a few are great at it and one can show you
how to do it. That’s the story of Kindra and this book.”
—SCOTT STRATTEN, BESTSELLING, AWARD-WINNING
AUTHOR AND HALL OF FAME SPEAKER/STORYTELLER
“I’m picky about what I read. Doubly so with business books. But Kindra
hooked me on page one and wouldn’t let go. Such is the power of superb
storytelling. If you want to inspire your customers and your team, craft a vision
that resonates, and do better marketing, 
Stories That Stick
is essential reading.”
—RAND FISHKIN, FOUNDER OF SPARKTORO
“Storytelling is an art form often lost today among snippets, sound bites, and
buzzword copy. Which is unfortunate, because story is how we’ve connected
with each other since language began. In 
Stories That Stick,
Kindra Hall
beautifully weaves the argument for story with the best way to craft one. Advice
every business owner and influencer needs to understand.”

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—MEL ROBBINS, AUTHOR OF THE INTERNATIONAL
BESTSELLER 
THE 5 SECOND RULE
“Timely, personal, poignant, and powerful, 
Stories That Stick
is required reading
to grow your business with the power of stories. Highly recommended!”
—JAY BAER, FOUNDER OF CONVINCE & CONVERT,
COAUTHOR OF 
TALK TRIGGERS
“In my business, telling a personal story is the essence to authenticity, and proof
that what I do and who I help really achieves results. Stories share a journey that
me and my team can identify with and provide a way to personally connect with
our clients.”
—AUTUMN CALABRESE, ENTREPRENEUR, FITNESS AND
NUTRITION EXPERT

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© 2019 Telzall, LLC
All rights reserved. No portion of this book may be reproduced, stored in a
retrieval system, or transmitted in any form or by any means—electronic,
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the publisher.
Published by HarperCollins Leadership, an imprint of HarperCollins Focus LLC.
Any internet addresses, phone numbers, or company or product information
printed in this book are offered as a resource and are not intended in any way to
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HarperCollins Leadership vouch for the existence, content, or services of these
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ISBN 978-1-4002-1194-4 (eBook)
ISBN 978-1-4002-1193-7 (HC)
Epub Edition August 2019 9781400211944