Silk road” International University of Tourism and Cultural Heritage Tourism Management Faculty Graduation Project Topic

Table 2: Travel and Tourism Competitiveness Index for Turkey and other European Countries in 2018

	Country	Spain	Cyprus	Greece	Turkey
General index	Place in the region	4	19	22	28
	Place in the world	4	29	33	46
	Rating	5,38	4,84	4,75	4,44
Tourism industry management	A place	14	22	39	64
	Rating	5,48	5,35	5,09	4,62
Business environment and infrastructure	A place	5	21	33	52
	Rating	5,30	4,89	4,65	4,08
Resources	A place	6	46	30	27
	Rating	5,36	4,27	4,58	4,63

Source: World Economic Forum.
It should be noted that it is SWOT analysis that allows us to consider the external and internal environment of tourism from the point of view of all aspects of its development and to study directly the position of a particular tourist region on the international market. Based on the results of the SWOT analysis, it is possible to make forecasts for the further development of tourism in the region and give recommendations for finding the most effective ways to solve the problems existing in the industry.
3.2 Statistics of tourism potential in Uzbekistan
Uzbekistan has great potential for an expanded tourism industry. As one of the focus areas for reform and economic expansion, tourism in the country has increased fivefold in over the last three years. While about 1 million tourists visited Uzbekistan in 2016, the figure rose to 2.7 million in 2017, more than 5.3 million in 2018, and 6.7 million in 2019 (The State Committee of the Republic of Uzbekistan for Tourism Development, 2019).
Tourism is one of the sectors Uzbekistan has sought to reform and revitalize since 2016. Its reform process aims to create jobs and new business opportunities; further the diversification and accelerated development of regions; increase incomes and living standards and quality of life, boost foreign-exchange earnings; and improve Uzbekistan’s overall image and investment (Uzbekistan sees fivefold increase in tourism industry, 2019). Uzbekistan held its first International Investment Forum on November 19-21, 2018 to expand international engagement in the sector and disseminate information about the country’s tour­ism potential.