Silk road” International University of Tourism and Cultural Heritage Tourism Management Faculty Graduation Project Topic

CHAPTER II
METHODOLOGY
2.1. Type of Research
There are three classifications of research available when dealing with a research problem: exploratory, descriptive, or explanatory. According to this classification this research is descriptive because we explain phenomena.
2.2 Descriptive Research
In order to perform descriptive research, the researcher must have prior knowledge about the problem situation and the information needed is clearly defined. In fact, this is the major difference between exploratory and descriptive research, as well as that the descriptive research must be structured and the methods for selecting sources of information and collecting data are pre-planned and formal. (Malhotra, 1996). According to this definition in my thesis because I compared Uzbekistan and Turkey as tourist destination. This kind of research referred to descriptive category.
2.3 Quantitative or Qualitative Analysis
The quantitative approach is based on positivism and can be seen as a research which relies primarily on the collection of quantitative data (numbers). Quantitative techniques deal often with large samples; therefore (see Warwick and Lininger1975; Patton 1986 – cited by Seep-Aims, 2000: 1) the results can be

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  compared,
  
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  analyzed statistically and
  
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  generalized to a larger population.
  

Moreover, quantitative analysis allows researchers to test delineated hypotheses with empirical data (Johnson and Christensen 2012: 33).
The qualitative approach, in contrast, is based on interpretive and constructivism and relies on the collection of qualitative data such as words, documents, pictures etc. (Sale et al. 2002: 45; Johnson and Christensen 2012: 33). The main focus of qualitative approach is to understand a concrete case which can be a concrete situation, circumstances, decision or even behavior.
As the topic of research is compare and analyzes the potential of Uzbek and foreign tourist destination, the quantitative approach is appropriate to conduct research because numbers and sources can determine the potential of Uzbek and foreign tourist destinations.