Сборник тезисов «Ипак ва зираворлар»

References: 
1. 
Graburn N. H. H., Jafari J. Introduction: Tourism Social Science // 
Annals of Tourism Research, № 18, 1991. p. 7. 
2. 
Botterill D., Gale T., Haven C. A Survey of Doctoral Theses Accepted 
by Universities in the UK and Ireland for Studies Related to Tourism 1990—1999 // 
Tourist Studies, № 2 (3), 2002. 
3. 
Aitchison C. C. The Critical and the Cultural: Explaining the Divergent 
Paths of Leisure Studies and Tourism Studies // Leisure Studies, № 25 (4), 2006. p. 
417. 
Djuraeva D.D. 
Teacher of tourism faculty, 
Bukhara Satate University
THE TOURISM OPPORTUNITIES IN UZBEKISTAN 
 
The implementation of measures for the development of tourism in Uzbekistan 
deserves special praise. Our country has been attracting tourists with its rich history, 
unique architectural traits and beauty of its nature. Thereby, under the leadership of 
our President Sh.M. Mirziyoyev, wide-ranging reforms are underway in the area of 
tourism development, in particular, the development of national tourism, raising the 
potential of tourists in the country. As a result of the efforts to support tourism 
development in recent years, its share in the country's GDP increased from 0.1% to 
2%. 
The visits in the country have increased 6 times in the last ten years. Our rich 
historical heritage is an important factor in securing a strong place in the international 
tourism market. Therefore, it is becoming one of the urgent tasks for today to use 
such wide tourism opportunities correctly and wisely, making our paradise 
Uzbekistan one of the best-loved destinations for tourists.
At least, tourism is not only a highly profitable sphere, but also a convenient 
and effective system for promoting national culture, history, traditions and 
achievements of countries. If the availability of favorable conditions and privileges, 
hotel business development, existing historical monuments, existing transport 
facilities, the availability of international airport, food infrastructure development, the 
availability of natural resources, rich historical cultural factors, clean ecological 
environment, the high interest of population in domestic and foreign tourism, 
sustainable development of socio-economic situation, rich cultural and historical 

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events, availability of museums are considered to be the strongest aspects of tourism 
development in our country, the seasonality of tourist services, financial problems in 
the hotel business, lack of sea routes, insufficient service provision, lack of specialists 
of international level, lack of marketing potential in tourism companies, high tourist 
prices in the national and world markets are going to be the weakness in developing 
tourism respectively. 
Based on the above, we can propose to develop tourism in the country: 
- Harmonization of normative documents and standards for existing tourist 
services with international standards; 
- Development and implementation of international standards, including 
implementation and development of ISO-9001 standards; 
- Improving the quality of roads leading to tourist facilities; 
- Development of external and internal information communications for 
tourists, improvement of Internet sites, etc. 
- Staff members of the local administration should be sent for training in 
advanced countries (USA, Japan, Canada, France, Germany), taking into account the 
lack of highly qualified specialists who can meet world standards; 
- Development and implementation of large and small short and long-term 
projects that comply with international standards and requirements and based on the 
scientific method; 
- Improvement of certification process; 
- Raising the interests of young generation in the tourism industry and hotel 
business, and teaching them the ways of rational use of opportunities in this field. 
According to the World Tourism Organization on tourism services, the activity 
of business entities in the tourism sector is directly and indirectly linked to at least 32 
national sectors of the national economy and has a positive impact on their 
development. 
According to the World Tourism Organization, in 2012, 1,030 million 
international tourists were registered worldwide, with revenues reaching $ 1070 
billion, showing an increase of 4.0% compared to 2011. In 2012, France became a 
leader in the list of tourist visits, where the United States and China ranked second 
respectively. 
In sum, for the sustainable development of the national tourism services 
market, it is necessary not only to develop tourism but also other sectors of the 
economy linked to tourism.