Research Methods in Tourism, Hospitality and Events Management

Free account versus licence

Qualtrics does offer a free account; however, many of the features

described here are not available with this option. The educational licence

available through Qualtrics covers all staff and students for any non-

commercial academic research and allows collaboration with other

partners outside of the institution. Academically funded projects are

covered; however, purchased research from independent businesses

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would require a separate licence negotiated with Qualtrics, with the price

dependent on the scale of distribution and respondents. (For more

information about purchasing an educational licence, visit

www.qualtrics.com/higher-education

.)

Summary

Qualtrics has proved to be very popular for many years, providing

tremendous flexibility of the features described here and many more

within the application. The clear and user-friendly design that this

platform offers has resulted in Qualtrics being an essential tool for

undergraduates, postgraduates and experienced researchers alike.

5.6 Conclusions