Research Methods in Tourism, Hospitality and Events Management

Anonymous link distribution

Anonymous link surveys, i.e. those that collect data without identifying

personal information, can be distributed via email or social media

options, such as Twitter or Facebook, and also by utilising the QR code

option that can be added to leaflets or posters. There is an additional

offline app available which would allow data to be collected by the

researcher using a tablet or phone and uploaded later, however this is

currently a purchased add-on facility. Where Wi-Fi is available, students

can choose to allow multiple survey submissions from any device and

open a new survey for each respondent to achieve the same result.

There are many online companies offering a purchase respondents’

service in order to define the demographic. Qualtrics also offers Qualtrics

Panels and Online Sample services to help you find your target

demographic.