Research Methods in Tourism, Hospitality and Events Management

Flexible question/answer options

The majority of the various question-style answers found in Qualtrics

present the ‘allow text entry option’. This is commonly used to provide

---

the researcher with the option to utilise an ‘other’ selection within, for

example, a list or a drag-and-drop menu. This is a very useful option to

extend the possible selections in, for example, a list to include data not

included by the researcher that could provide additional insight into the

topic.

Another excellent feature found in Qualtrics is the piped text feature. A

simple example of this might be if a user was asked to pick their

favourite colour from a list or add their favourite colour through an

additional ‘allow text entry’ option. That input can be ‘piped’ into a

separate question, for instance ‘Would you be more likely to buy a [piped

text] “red” car’?